Nike Inc. is raising the prices of its real jordans assuming that the brand's cachet will carry it through a period when many of its shoppers are scrounging for discounts.
As labor, materials and shipping costs increase, Nike is raising shoe and clothing prices by 5% to 10%, analysts say. A test of the approach comes this fall, when real air jordans will debut its priciest sneaker yet-an expected $315 LeBron James basketball shoe that includes its own electronics.
The price leaps come after Nike's gross margins dropped to 42.8% from 44.3% in its most recent quarter ending May 31, the sixth-straight year-to-year quarterly decline. real jordan for sale margins are now lower than most of its direct competitors, rival Adidas AG ADS.XE 0.00% and apparel maker Under Armour Inc.
The price increases, from a company whose trendy footwear sometimes generates long lines of avid buyers, may test even the most dedicated Nike fans.
fhy215198
As labor, materials and shipping costs increase, Nike is raising shoe and clothing prices by 5% to 10%, analysts say. A test of the approach comes this fall, when real air jordans will debut its priciest sneaker yet-an expected $315 LeBron James basketball shoe that includes its own electronics.
The price leaps come after Nike's gross margins dropped to 42.8% from 44.3% in its most recent quarter ending May 31, the sixth-straight year-to-year quarterly decline. real jordan for sale margins are now lower than most of its direct competitors, rival Adidas AG ADS.XE 0.00% and apparel maker Under Armour Inc.
The price increases, from a company whose trendy footwear sometimes generates long lines of avid buyers, may test even the most dedicated Nike fans.
fhy215198